Social Media dynamics and ever-changing trends often overwhelm smart entrepreneurs and are a hiccup in the process.
What is worse is that there are a zillion platforms that we have to keep up with and one of the biggest confusions has always been different image sizes and nobody loves seeing images with dimensions going hay-wire!
So either you have to go the nerdy way and “memorise” all the pixel-perfect dimensions for images unique to every different social media platform out there, or you can just stick with one social platform.
So why not pick one of the many and do this the easy way, right?
Picking just one platform out of the zillion out there sounds convenient, but it may not be the best way to go. Why? Because we can't predict the potential reach of a platform in the long term or in the future. Social media platforms are dynamic and so is their popularity, they spike high and low in a matter of days.
If you are a smart marketer or a savvy entrepreneur you would do your best to stay up-to-date on every major social media platform out there. And that means making sense of the crazy gizmo of all the different image sizes as well. Because you don't want to post images that nobody sees or attracts "crickets".
In the year 2014, the social media platforms with visual centric content, such as Pinterest & Instagram had skyrocketing user engagement and a huge spike in overall popularity. How would you do as a brand on a visual centric platform, if your visual content isn't “visually appealing” at all…I would predict…not so good.
But that was 2014…what is happening nowadays?
Well, it is even more competitive to make an impact in a visually appealing manner. Nowadays over 70 million videos and photos are shared daily on Instagram alone. While Pinterest had an amazing peak of about 30 billion pins within 6 months only. Exciting statistics! So, evidently making a sound visual impact is crucial to dominating digital marketing.
Are you ready for another surprising figure? Here it is:
63% of social media content is only images...! Whoa!
How to Create Images that Make an Impact?
So, the most challenging aspect of creating visual content that makes an impact is keeping the pictures optimised or maintaining the pixel-perfect size. One question that every entrepreneur struggles with (at some point) is:
How to keep track of all the different image sizes out there?
How to make sense of it all?
To make it all super simple for you, I have a really cool cheat sheet that sums it all up for you and gives you a birds‟eye view.
Smart Image Tricks for Social Media 2015
Simply Measured recently released a report that shows about 77% of overall brand engagement on Facebook is all due to the photos! However, brands do not focus enough on sharing visually appealing content with their audience.
Trick # 002
Although, it's important to always have a variety of interesting and informative content and experiment, but given the high visual content trends, it is compelling evidence to start focusing more on “photos”.
Back in 2014, Facebook launched auto-enhancing features for its iOs users, again a game-changer in social media visual revolution.
Trick # 003
Keep a 2:1 ratio for twitter.
One of the confusing things about twitter is that you can just about share an image of any dimension, but here's where the tricky part comes in: Twitter would alter the image size to 440 x 220pixels (or a 2:1 ratio). So, usually the horizontal part of the image cuts off. When you keep in mind the actual ratio size (2:1), you actually save yourself a lot of "visual" trouble.
The recommended image size for twitter is 880 x 440 pixels. Alternatively, you can make use of Facebook dimensions of 1200 x 627 pixels, although they aren't exactly in the 2-by-1 ratio size, but they look just great in Twitter stream and save you a lot of trouble and time.
Trick # 004
When you are sharing onGoogle+, try going for longer images to scale-up the engagement, more like the ones for Pinterest. For some reason, longer images on Google+ stream does way better in engagement than any other image sizes (possibly because they take up a lot of space in the news stream).
So these are a few savvy image tricks that you can use right now to up your visual marketing game.
Tell me in the comments box below: What is the one thing that is working for you when it comes to visual marketing?